Roses, chocolates, or a romantic meal-for-two? It’s ‘no thanks’ for most as just 15% plan to celebrate

14 February 2014

Valentine’s Day is less about romance than it’s meant to be as 56% of people think it’s ‘over-rated and exploitative.’

A survey carried out by relationship charity OnePlusOne reveals that 57% of couples in a relationship don’t plan to mark the occasion and would rather stay indoors tonight (Feb 14) watching a DVD with their significant other.

Around 42% saw the occasion as a ‘brilliant commercial opportunity’ for card manufacturers, florists, jewellers and restaurants to make money.

Just under half (46%) of young people in a long-distance relationship feel that Valentine’s Day is important, and 69% said they would not be giving their loved one a card or gift.

More than half (51%) of people not in a relationship said they would rather ‘hide under the duvet until it’s over’, while just 15% of people with a long-term partner said they would ‘splash out’ on a romantic meal in a restaurant.

Calum Ross, Editor of theCoupleConnection, OnePlusOne’s DIY relationship support service said: “While the results shows that most people are cynical about Valentine’s Day, it’s important to note that there are others who think it’s a great excuse to celebrate with the one you love. Valentine’s Day comes once a year, and the strength of a relationship shouldn’t be judged on that alone.
“Research shows small gestures every day do more to strengthen a relationship than lavishing a partner with expensive gifts.”

Jack Wallington, Director of Community and Content at The Student Room said: “Valentine’s Day is losing its relevance for young people – fewer than one third of The Student Room’s members even plan to send a card this year. The clear exception is students in long-distance relationships. Many of our community members find themselves in this situation after going to university, and for those who are separated on Valentine’s Day it’s a great opportunity to show their feelings for each other.”

The survey questioned 1,000 adults (over 18s) and young people (aged 16 to 24) across the UK.

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For more information please call Nadia Gilani at OnePlusOne on 020 7553 9538 or email