DAD.info, Netmums, Contact, The Mix and The Student Room.
We created a suite of resources to achieve effective early intervention and stronger relationships for fathers. The key was to assess and highlight life transition periods as we know from research that change is a major contributor that impacts on relationship quality for families who are together or apart.
The project focused on preventing relationship issues by equipping fathers with as much knowledge as possible. We created evidence-based articles to be made available to fathers in directed search results. We also intervened in existing forums for fathers to share experiences. OnePlusOne moderated the conversations, offering advice and guidance, often directing fathers to evidence-based articles on Click relationships.